I was excited to present “why product managers should care about product marketing” at Product Camp PDX last weekend. After inspiring product managers to become more market driven for a dozen years as a Pragmatic Marketing instructor I needed my public speaking fix. So I popped up to Portland and proposed my session. Thankfully, I got enough votes to present.

As if product managers don’t have enough to do, I’m telling you to focus on content too? YES!

Discover:

  • Three simple reasons why product managers should care about content marketing
  • Some good content marketing resources
  • Some examples of great content

What is your favorite piece of content and why? Did it inspire you? Educate you? Move you?

Should product managers care about content marketing?